Your Travel Agency, Front and Center

Expert SEO services to help your travel agency rise above the competition and attract eager travelers.

Is your travel agency struggling with these SEO roadblocks?

These are the most common struggles in hear from travel agencies that SEO can fix…

😣“I’m not getting enough website visitors, and it feels like no one is finding my agency online.”

😤“I feel overshadowed by OTAs and larger agencies — it’s tough to stand out and get noticed in such a competitive market.”

😵‍💫“I have a blog and some content on my website, but I don’t have a clear strategy, and it doesn’t seem to be bringing in new clients.”

😵“I’m not appearing in local searches, and travelers in my area can’t find my agency when they search for services nearby.”

😭“Even though people visit my website, they aren’t booking or contacting me — it’s hard to convert traffic into clients.”

I got you.

Hi, I’m Jessica Stegner.

With a deep passion for travel and years of hands-on experience in the industry, I understand what it takes for a travel agency to stand out. As a former travel consultant, blogger, and author of a guidebook on international travel planning, I’ve had the privilege of experiencing the power of digital marketing firsthand.

Now, I combine my travel expertise with proven SEO strategies to help travel agencies and tour operators improve their online visibility, attract new clients, and ultimately, boost bookings.

Whether you’re struggling with search engine rankings, website traffic, or content optimization, I offer tailored SEO solutions that are as unique as your business. My goal is to provide a roadmap that helps your agency get found online, build trust with potential travelers, and grow sustainably. With my background in both travel and digital marketing, I’m dedicated to delivering the results that matter to you.

Why Travel Agencies Should Have Specialized SEO Services

Spotlight Your Destinations with SEO Magic 🪄

SEO helps your travel agency put the spotlight on the destinations that deserve it most! Whether it's a tropical paradise, a hidden gem for adventure seekers, or a cultural haven, the right keywords will make sure your tours and travel packages pop up when travelers are searching for their next getaway.

With targeted SEO, you’ll not only rank for popular spots but also niche experiences like eco-tours, mountain adventures, or local culture trips.

It’s like being the secret travel guide for wanderlust-filled explorers!

Catch the Wave of Seasonal Searches 🌊

Seasonal bookings can make or break a travel agency, and SEO is your secret weapon to stay ahead of the rush!

With the right SEO strategy, you can ensure your agency is ranking for the hottest seasonal searches, like “summer getaways in Europe” or “winter holidays in the Caribbean,” when people are most eager to plan their trips.

By optimizing your content to align with peak travel seasons and holiday trends, you'll capture those time-sensitive travelers and boost your bookings when they matter most!

Don’t Let Your Content Drift Away! ⛵️

As a travel agency, you produce a LOT of content. But if that content isn’t bringing in new clients, it feels like a waste of time.

Let SEO help you create content that speaks to the hearts of your perfect customers!

Whether they’re dreaming of a relaxing beach vacation or hunting for their next mountain adventure, I’ll optimize your content with the right keywords to capture their attention.

By aligning your posts with what your audience is searching for, we’ll turn your website into a travel treasure map, guiding eager explorers straight to your agency!

Check out this blog post to learn more about how to get customers for your agency by optimizing your existing content.

SEO Service Packages for your Travel Agency

Your business and needs are unique, and we can built a unique plan for you, but here are a few sample package options to give you an idea of what we can do together.

Content Audit and Strategy Package

Who it’s for: Ideal for travel agencies with existing blogs or content, but lacking direction in SEO optimization or strategy.

Investment: $500–$800 depending on scope (one time package)

Includes:

Content Inventory and Performance Audit:

  • Review all existing blog posts and website pages.

  • Identify top-performing content and content gaps.

  • Evaluate keywords used and their alignment with the agency's goals.

SEO Health Check:

  • Analyze meta tags, keyword usage, internal linking, and readability.

  • Identify technical SEO issues (e.g., duplicate content, missing alt tags).

Content Strategy Development:

  • Suggest new topics based on keyword research (e.g., high-value destination guides, seasonal trends).

  • Provide a 6-month content calendar with topics, posting schedules, and CTAs tailored for the travel audience.

  • Include competitor benchmarking for content ideas.

Call-to-Action (CTA) and Funnel Optimization:

  • Review CTAs on blog posts and service pages.

  • Suggest improvements to guide readers toward booking or lead capture.

✨ Add on Option: Blog Post Optimization

Continue working with me by sending me your new blog posts as you write them, and I’ll optimize them at $100 per article.

Local SEO Package

Who it’s for: This package is tailored for travel agencies looking to attract local clients and compete with larger online travel agencies (OTAs).

Investment: $600-$900 depending on scope (one time package)

Includes:

Google Business Profile (GBP) Optimization

  • Fully optimize your GBP to ensure your agency appears in the local Map Pack.

  • Creating service categories, uploading compelling photos, and crafting posts that highlight your unique offerings.

Localized Keyword Strategy

  • Research and implement location-specific keywords.

NAP (Name, Address, Phone Number) Consistency

  • Ensure your agency’s information is consistent across online directories and listings.

Optimized Landing Pages

  • Create or update service pages tailored to your local audience.

Backlink and Citations Management

  • Audit existing citations and backlinks, and create new ones.

Localized Content Recommendations

  • Provide blog and content ideas that attract local travelers.

✨ Add on Option: Ongoing Monthly Local Management

Continue working with me while I keep your GMB profile updated with posts, photos, and offers to stay competitive, and stay up on citations and backlinks. Investment ranging from $300/mo - $500/mo depending on scope.

Comprehensive Website SEO Package

Who it’s for: Agencies with established websites looking to grow their online presence, improve search rankings, and convert more traffic into bookings.

Investment: $700-$1200 depending on scope (available as a one time package or monthly contract)

Includes:

Full-Site Audit and Performance Analysis

  • Identify areas of improvement in technical SEO, content gaps, and user experience to create a solid foundation for optimization.

Keyword Research Targeting High-Intent Terms

  • Find and prioritize keywords like “luxury travel packages Hawaii” or “adventure tours South America” to attract travelers ready to book.

On-Page Optimization

  • Improve meta tags, headers, alt text, and internal linking structure to enhance site relevancy and usability for both users and search engines.

Mobile and Page Speed Enhancements

  • Ensure your website loads quickly and performs flawlessly on mobile devices, a critical factor for both user satisfaction and search engine rankings.

Creation or Optimization of Landing Pages

  • Develop destination- or service-specific landing pages, such as “Exclusive Honeymoon Packages” or “Best Family Trips to Europe,” to increase conversions.

Content Strategy

  • Suggest new topics based on keyword research (e.g., high-value destination guides, seasonal trends).

  • Suggest improvements to guide readers toward booking or lead capture.

It all starts with a call.

Schedule a free consultation call with me, and we will discuss what SEO services work best for your travel agency.

Let’s work together

Interested in working together? Pick a time on the calendar below. I can't wait to hear from you! If none of these times work, contact me here.

As a travel agency, you have a LOT of content. Get this free guide that teaches you how to use that content to bring in more clients.

F.A.Q.s for SEO Services for Travel Agencies

  • SEO isn’t just for the big players. Local and niche travel agencies can use tailored strategies to target specific audiences, such as clients in their area or travelers interested in unique experiences. SEO helps you compete on your terms by focusing on keywords and opportunities that matter to your agency. Utilizing long-tail keywords is a game changer for smaller local agencies.

  • SEO doesn’t have to break the bank. I offer scalable packages, so you can start small, prioritize key improvements, and expand as you see results. Plus, the long-term benefits of SEO often outweigh short-term advertising costs.

    If budget is a concern, I would recommend starting with an audit. That will give you a good baseline and game plan of how to move forward either with me or DIY.

  • Paid ads can be effective for short-term campaigns, but they stop delivering once your budget runs out. SEO, on the other hand, builds long-lasting visibility by ensuring your site consistently ranks for key search terms over time.

  • That’s great! But there’s always room to expand your reach. SEO can help you target more specific, high-converting keywords, improve rankings for competitive terms, and stay ahead of industry trends.

    The quality of keywords is important, too. If the keywords that you are ranking for aren’t leading to conversions, maybe they aren’t the best keywords for you to focus on.

  • Social media can be great for building brand awareness and engaging with your audience, but it’s a short-term strategy—posts often fade quickly and need constant updates to stay relevant. SEO, on the other hand, creates lasting value by ensuring your website ranks for key search terms long after the initial optimization.

    When combined, social media and SEO work together powerfully. Social platforms can drive traffic to your website, while SEO ensures that content is optimized to convert visitors into leads or bookings. For example, promoting an optimized blog post or destination guide on Instagram or Facebook can reach new audiences and improve your site's rankings over time through increased traffic and backlinks. Together, they create a sustainable marketing strategy that balances quick wins with long-term growth.