SEO for Growing Businesses
Turn SEO into a top revenue channel instead of a side project.
I build your sales from organic search, so you can have better ROI and sustainable customer growth.
You’ve built a strong business.
You’ve built your business through referrals, social media, ads, or distribution.
But your website still isn’t bringing in consistent customers from search.
Instead, it acts like a brochure for people who already know your brand.
Most of your search traffic comes from branded searches. Revenue depends heavily on channels you don’t own.
And there’s nothing wrong with starting that way.
In fact, I often recommend validating your business and refining your messaging before heavily investing in SEO.
But eventually, relying entirely on rented channels becomes risky…
Ad costs rise.
Algorithms change.
Referrals slow down.
Distribution partnerships shift.
Meanwhile, the one thing you do own (your website) is massively underutilized.
Your website should be helping new customers discover your business every day.
That’s where I come in.
I help growing businesses turn their website into a sustainable growth channel through SEO strategy focused on revenue, not vanity metrics.
The goal isn’t just more traffic.
It’s:
more stable growth
more qualified customers
less dependency on any single channel
better long-term ROI from your marketing
Unlike paid channels, strong SEO compounds over time.
The work we do today can continue driving leads and sales for years.
Why work with Jessica Stegner?
I work best with growing businesses that already have momentum, but haven’t yet built a strong SEO foundation.
Most of my clients don’t need another marketing vendor checking boxes.
They need someone who can:
spot missed opportunities
connect SEO to business goals
prioritize what actually matters
work alongside the rest of their marketing efforts
I focus on practical strategy, sustainable growth, and measurable business impact, not just rankings reports.
If your business has momentum but your SEO hasn’t caught up yet, let’s talk.
Book a free discovery call.
About Jessica Stegner SEO
Hi, I’m Jessica! I’m a Seattle-based SEO Strategist who helps growing businesses build predictable, sustainable revenue by attracting customers who are ready to buy through SEO strategies aligned with business goals.
Most SEOs report on traffic and rankings. I report on revenue.
After a decade as a teacher (so yes, I can definitely explain SEO like you’re five), and years of travel writing, I found my true calling in making websites work smarter, not harder. Whether it’s implementing it myself, or guiding your team, I’ve got your back. Learn more about Jessica Stegner.
Ways We Can Work Together
SEO Strategy & Consulting
For businesses or marketing teams that need strategic direction, audits, prioritization, and SEO leadership.
SEO Foundations Build
A hands-on 3–6 month engagement where we build and optimize the core SEO foundation your business skipped while growing.
Ongoing SEO Support
Continued optimization, reporting, analysis, content strategy, and growth support as your business evolves.
What I Actually Do
SEO audits and diagnostics
Technical and on-page SEO improvements
Content strategy and optimization
Collection and product page SEO
Local SEO and Google Business Profile optimization
Internal linking improvements
Backlink and PR strategy
Keyword and search intent research
Reporting tied to business goals
Identifying quick wins and long-term opportunities
Aligning SEO with ads, email, social, and broader marketing efforts
Case Studies: Turning Organic Into a Top Revenue Channel
With every client I work with, organic search starts out as underperforming because the highest-leverage growth opportunity hasn’t been identified yet.
Across different industries and business models, the pattern is consistent. When organic strategy aligns with revenue objectives, it becomes a primary growth driver.
Why does that matter?
Because organic search has extremely high ROI, and it compounds over time, making it sustainable and predictable.
And in the right circumstances, it doesn’t have to take a long time to show results.
Here are four examples of that in action:
1. Ecommerce Supplement Brand
Revenue share increased 10.4% → 30.4% (5 months)
+400% increase in organic sales
Unlock: Funnel-aligned content + structured recipe schema
After technical foundations doubled revenue, the major growth lever emerged through content restructuring. Recipes buried in the blog were migrated into a structured CMS with optimized schema and blog posts aligned to bottom-funnel intent.
Win: Organic became the top revenue source for the business. So much so that they were able to drop another source they hated doing.
2. Ecommerce Skincare Brand
Revenue share increased 19% → 30.9% (5 months)
+151.7% increase in organic sales
Unlock: Intent-driven collection architecture
The brand relied heavily on social media, while organic lacked structural alignment. By rebuilding collection pages around search intent and optimizing product pages for buyer behavior, organic became a strong revenue channel.
Win: Revenue became predictable and steady, even when unexpected circumstances caused them to post less on social media for month.
3. Local Retail + Ecommerce Fabric Shop
Revenue Share increased 22.1% → 40.2% (YoY)
+115.1% increase in organic sales
Unlock: Event-based acquisition + concentrated collection strategy
Local event pages were underleveraged as search-driven acquisition tools. Once optimized, class signups grew from under 10/month to over 100/month within just a few months. Later, focused optimization of a high-opportunity collection drove ecommerce lift, increasing overall organic revenue contribution.
Win: Classes remain booked out even a year after optimizing.
4. Subscription Education Brand
Revenue share increased 42% → 59.7% (3 months)
Unlock: Funnel realignment + strategic content pruning
An expansive top-of-funnel blog lacked revenue direction. By auditing, pruning, and re-optimizing existing content toward middle and bottom-funnel intent, without adding new content volume, organic strengthened during slow season and increased revenue contribution.
Win: Traffic doubled during the off-season, and sales and email captures raised.
“Working with Jessica has been one of the best business decisions I’ve made. She is not only highly knowledgeable in SEO, but she consistently goes above and beyond what I would ever expect from an SEO consultant. She takes the time to truly understand my business, my products, and my long-term goals, and then translates that into clear, actionable SEO strategy that actually drives growth.
What really sets her apart is that she doesn’t just do SEO” — she thinks like a business partner. She proactively identifies opportunities, explains the why behind recommendations, and makes sure every step aligns with sustainable, long-term growth rather than quick wins.
Her communication is excellent, her work is thorough, and her attention to detail is outstanding. Since working with her, I feel confident that my website and online presence are being built on a strong foundation that will continue to pay dividends over time.
If you’re looking for someone who is professional, strategic, and genuinely invested in helping your business succeed, I cannot recommend her highly enough.”
— Benjamin Machlitt, Popple Tree Creek FarmsWhy Businesses Invest in SEO Later in Their Growth
Most businesses don't start with SEO. They grow first through referrals, social media, or paid ads.
Eventually they realize two things:
1️⃣ Ads stop working the moment you stop paying.
2️⃣ Social media and referrals are unpredictable.
Organic search is different.
It compounds over time and attracts customers who are already looking for what you sell.
When SEO strategy aligns with business goals, it becomes one of the highest ROI channels in marketing.
Raving Reviews
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FAQ About Working with Me
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A: Most SEO agencies focus on traffic and rankings. I prioritize sales and leads from organic search to increase your revenue. I work as a business partner to get the best ROI.
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A: I recommend investing in SEO from the very beginning on your website development. However, we see the fastest results when you have already invested in other marketing, and shown growth and proof of concept.
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A: It starts with setting goals that match business goals - like sales and number of leads. I utilize bottom-funnel searches to capture people ready to buy, instead of only top-funnel searches like most other SEO agencies.
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A: I do! I work directly with business owners and CEOs and/or marketing teams and agencies. If you have an outside SEO agency, and you aren’t confident in the results, I can diagnose the issue.
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A: I work best with growing business with small marketing teams. Mostly DTC ecommerce and local service-based businesses.
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A: it’s different for every business, but sometimes quick wins are foundational or technical issues. Other times it’s identifying what is already working and capitizing on that. Sometimes it’s thinking outside the box. Check my case studies for specific examples.
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A: Yep! My strategies cover this important new expansion of AI and LLMs.
