Put Your Tour Company on the Map (Literally!)

Transform your online presence with SEO services for your tour company. Attract adventure-seekers, boost bookings, and stand out where it matters most.

Is your tour company frustrated trying to get more customers?

These are the most common struggles in hear from tour companies that SEO can fix…

😣“I feel stuck relying on platforms like Airbnb and Viator to get clients, and the high commissions are eating into my profits.”

😤“I rely too much on social media for bookings, but the algorithms keep changing, and I can't predict how much reach my content will get.”

😵‍💫“My business is highly seasonal, and I’m struggling to fill bookings during the off-season.”

😵“I don’t have the budget for constant paid ads, and I need a solution that brings in bookings without breaking the bank.”

😭“I know most people search for tours on their phones, but I don’t know how to make sure my business shows up on maps or at the top of local search results.”

I got you.

Hi, I’m Jessica Stegner.

With a deep passion for travel and years of hands-on experience in the industry, I understand what it takes for a travel agency to stand out. As a former travel consultant, blogger, and author of a guidebook on international travel planning, I’ve had the privilege of experiencing the power of digital marketing firsthand.

Now, I combine my travel expertise with proven SEO strategies to help travel agencies and tour operators improve their online visibility, attract new clients, and ultimately, boost bookings.

Whether you’re struggling with search engine rankings, website traffic, or content optimization, I offer tailored SEO solutions that are as unique as your business. My goal is to provide a roadmap that helps your agency get found online, build trust with potential travelers, and grow sustainably. With my background in both travel and digital marketing, I’m dedicated to delivering the results that matter to you.

Why Tour Companies Should Have Specialized SEO Services

Attract More Customers Searching on Maps 📍

With Local SEO, your tour company will appear prominently on Google Maps and local search results when potential customers search for tours on their phones.

This ensures you're visible to travelers ready to book nearby experiences.

Check out this blog post about how to master Local SEO to get direct bookings.

Reduce Reliance on Third-Party Platforms ⛓️‍💥

SEO drives traffic directly to your website, cutting down your dependence on platforms like Airbnb and Viator.

This means more direct bookings and fewer commission fees eating into your profits.

Stretch Your Marketing Budget Further 💸

Unlike paid ads, which stop when your budget does, SEO provides long-term visibility.

With a solid strategy, your website will generate traffic and bookings month after month without ongoing ad spend.

SEO Service Packages for your Tour Company

Your business and needs are unique, and we can built a unique plan for you, but here are a few sample package options to give you an idea of what we can do together.

Content Audit and Strategy Package

Who it’s for: Tour companies looking to improve existing website content or build a new strategy.

Investment: $300–$600 depending on scope (one time package)

Includes:

Content Performance Analysis

  • Review existing pages for performance and optimization opportunities.

Keyword Mapping

  • Assign specific keywords to pages for improved ranking.

Content Ideas

  • Suggestions for 10+ blog topics or new landing pages.

Internal Linking Strategy

  • Build connections between key pages to improve user experience and rankings.

✨ Add on Option: Hands-On Content Optimization

Have me do the work for you! I’ll optimize your content at $100 per post/page.

Local SEO Package

Who it’s for: Small-to-medium tour companies targeting local or regional customers.

Investment: $400-$700 depending on scope (one time package)

Includes:

Google Business Profile (GBP) Optimization

  • Claim, update, and optimize your GBP for local searches and map visibility.

Local Keyword Strategy

  • Research and integrate location-based keywords like "guided city tours Seattle."

NAP Consistency Audit

  • Ensure your Name, Address, and Phone number match across all directories.

Local Listings and Citations

  • Get your business listed on local directories (e.g., Yelp, TripAdvisor).

Review Management Strategy

  • Help gather positive reviews and respond effectively to customer feedback.

Mobile Optimization

  • Enhance website usability for travelers searching on the go.

✨ Add on Option: Ongoing Monthly Local Management

Continue working with me while I keep your GMB profile updated with posts, photos, and offers to stay competitive, and stay up on citations and backlinks. Investment ranging from $300/mo - $500/mo depending on scope.

Complete Tour SEO Package

Who it’s for: Established tour companies looking to increase visibility for specific tours and attract direct bookings.

Investment: $500-$1000 depending on scope (available as a one time package or monthly contract)

Includes:

Full-Site SEO Audit

  • Analyze site structure, performance, and opportunities for growth.

Custom Keyword Research

  • Target high-converting terms like "whale-watching tours Seattle."

On-Page Optimization

  • Optimize titles, meta descriptions, headings, and internal links.

Destination Landing Page Creation

  • Build or improve pages highlighting your top tours or destinations.

Technical SEO Improvements

  • Address issues affecting speed, security, and mobile responsiveness.

Blog Strategy

  • Develop content ideas that drive traffic (e.g., "Top 5 Hidden Gems in Seattle").

Competitor Analysis

  • Identify strengths and weaknesses in their SEO strategies.

✨ Add on Option: Blog Post Optimizaiton

Continue working with me by sending me your new blog posts as you write them, and I’ll optimize them at $100 per article.

It all starts with a call.

Schedule a free consultation call with me, and we will discuss what SEO services work best for your tour company.

Let’s work together

Interested in working together? Pick a time on the calendar below. I can't wait to hear from you! If none of these times work, contact me here.

Are you using your website content effectively to attract more local tourist? Get my free guide to see how to get your blog working for you.

F.A.Q.s for SEO Services for Tour Companies

  • While platforms like Airbnb and Viator are great for visibility, they take a significant cut of your revenue and control customer relationships.

    SEO helps you attract direct bookings through your website, reducing reliance on third-party platforms and keeping more profit in your pocket.

  • Definitely!

    Local SEO services ensure your business appears in Google Maps results, helping customers find you when searching locally or on mobile devices.

  • Social media is great for engagement, but it’s not as effective for consistent, long-term traffic.

    SEO ensures your website attracts customers actively searching for your tours, and both can work together to amplify results.

  • SEO drives high-intent traffic, meaning visitors are more likely to book your tours.

    The return on investment comes from increased bookings, reduced reliance on third-party platforms, and consistent traffic growth over time.

  • Much of SEO these days relies on a good user experience and time on site.

    I can help with optimizing speed, fixing technical issues, and creating a user-friendly experience.

    Any of these recommendations would be listed in a site audit.