The Ultimate Guide to Repurposing Your Blog Content Across Multiple Channels
One of the most common things that I hear small business owners struggle with is how much time and effort blog content creation takes, between strategically brainstorming, executing, and sharing the content with their audience, creating high-quality blog content is quite the endeavor - so why let that work only live on your website?
By repurposing your blog content across multiple channels, you’ll extend the reach, maximize the engagement, and drive even more traffic back to your website! Whether you’re a travel blogger, a tour company, or a boutique hotel, repurposing content can help you stay top of mind while saving you time on content creation.
Repurposing is not just about copying and pasting content onto different platforms. It’s about tailoring it to each audience and format so that it feels fresh, engaging, and unique to the platform. The key is to adapt the messaging while keeping the core content intact. This approach ensures that you’re getting the most mileage from your hard work while maintaining authenticity.
Today, I’d like to shed light on strategically repurposing your blog content across your social media, email marketing, and beyond - using tangible travel-related examples!
Break Blog Content Into Social Media Posts
Example: A Travel Blogger’s Guide to Paris
Let’s say you’ve written a long-form blog post titled “10 Hidden Gems in Paris You Need to Visit”. Instead of just posting the link once and calling it a day, extract multiple bite-sized pieces of content:
Instagram Carousel Post: Create a swipe-through post showcasing 5 of the hidden gems with a call to action (CTA) to visit your blog for the full list.Travel Blogger
Instagram Stories: Share quick snippets of each location with engaging polls (“Have you been here?”) or Q&A features.
TikTok Video or Instagram Reel: Film short clips of you visiting those spots and overlay the content with text from your blog.
Pinterest Pins: Design eye-catching graphics with “Hidden Gems in Paris” and link them back to your full blog post.
Facebook & LinkedIn Posts: Tailor your messaging to each audience, emphasizing different aspects like cultural significance for LinkedIn and travel inspiration for Facebook.
Reddit Contributions: Take it one step further and share key takeaways in travel-focused forums to drive engagement and traffic.
By leveraging multiple platforms, you reinforce your message while catering to different user behaviors.
Convert Blog Posts into Email Content
Example: A Tour Company’s Seasonal Offerings
A Seattle-based tour company might publish a blog post titled “Best Spring Outdoor Adventures in the Pacific Northwest.” This can be repurposed into:
A Monthly Email Newsletter: Summarize the top 3 adventures, tease the rest, and link to the full blog.
An Automated Welcome Series Email: If you offer seasonal tours, create an email sequence where new subscribers receive curated seasonal recommendations.
Limited-Time Offer Emails: If one of the activities mentioned in your blog post is part of a package you’re selling, send out an email blast with a direct booking link.
Segmented Email Blasts: Break down content by audience (e.g., families vs. solo travelers) and tailor the messaging accordingly.
Create Engaging Video Content
Example: A Boutique Hotel’s Blog on “How to Pack for a Weekend Getaway”
Many travel brands use blogs for SEO, but they miss out on how powerful video can be in repurposing that content. Instead of just sharing your written packing tips, repurpose them into:
A YouTube Video: Record a packing demonstration using the exact tips from the blog.
Short-Form Videos (TikTok, Reels, Shorts): Break each packing tip into a quick, engaging clip.
Live Q&A Sessions: Host a live session on Instagram or Facebook answering packing-related questions, using the blog as a guide.
Behind-the-Scenes Content: Show the thought process behind your blog research to give a peek behind-the-scenes!
Webinar or Masterclass: Turn your blog post into either a free educational webinar or a paid masterclass offering exclusive additional insights for your audience.
Turn Blog Content into Lead Magnets
Example: A Tourism Board’s Guide to Local Attractions
A tourism board might create a blog post titled “The Ultimate 3-Day Itinerary for Exploring Seattle.” Instead of just publishing it as a blog, turn it into:
A Downloadable PDF: Offer a free, beautifully designed PDF version with exclusive additional content in exchange for email signups.
A Podcast Episode: If you have a podcast, discuss the itinerary in detail and invite a local expert to weigh in.
Printed Brochures or Digital Guides: Transform blog content into physical materials for hotel lobbies and visitor centers.
Repurpose into Collaborative Content
Example: A Travel Agency Partnering with Local Influencers
If a travel agency writes a blog on “Best Luxury Resorts in Hawaii”, they can:
Invite an Influencer to Share Their Experience: Have a travel influencer record a testimonial or create a guest Instagram Story highlighting the blog insights.
Guest Post on Another Travel Website: Use key insights from your blog to write a condensed guest post (like this one!).
Co-Host a Webinar: Partner with a luxury resort for a live session on planning a high-end Hawaii vacation.
Cross-Promote on Partner Websites: Offer travel deals in exchange for featuring your content.
Repurposing Your Blog Content is All About Working Smarter, Not Harder!
Repurposing blog content isn’t just a way to fill your content calendar—it’s a powerful strategy to maximize your marketing efforts, boost engagement, and reinforce your authority in your industry.
The key to successful content repurposing is to keep it dynamic, engaging, and platform-specific. By tailoring your blog content for different audiences and formats, you can ensure that each piece of content feels fresh while reinforcing your brand messaging.
If you’re looking for more actionable marketing strategies from Fashionably Frank Marketing, join my email list and gain instant access to my freebie library filled with dozens of free downloadable resources and exclusive business tips sent every single month! You’ll gain insider insights to make your content work harder for you—so you can focus on what you do best: running your business.
