As an SEO consultant, I review a lot of blog posts that were written with good intentions but never quite reach their potential. Sometimes they don’t rank. Sometimes they get traffic but don’t convert. And sometimes they just feel... unfinished.

So today, I’m walking you through what I look for in a blog post before it’s truly ready to go live whether you’re writing from scratch or optimizing something old.

Feeling overwhelmed by Google Search Console? You’re not alone. This guide breaks down the key metrics like impressions, click-through rate, and average position in plain English, so you can actually understand what your data means and what to do with it. Whether you’re a new site owner or just want clearer answers, this post will help you navigate GSC without the headache.

Wondering how to rank in 2025 now that AI is taking away clicks? This post breaks down how search is changing, and what that means for your blog, your visibility, and your content strategy. Learn how to adapt with smart, funnel-focused content and stay ahead as Google continues to evolve.

Struggling to get found on Google? This post breaks down the most common keyword mistakes small business owners make, and how to fix them with smart, audience-focused SEO strategies.

If you’ve ever wondered whether SEO is actually worth it for your small business, you’re not alone. The truth is… it depends. In this post, I’ll break down how to calculate your ROI, why results vary, and how to tell if your investment in SEO is paying off or just draining your budget.

Blogging can be a powerful tool for growing your business, but only if it’s done strategically. In this post, you’ll learn why a mix of content for every stage of the customer journey matters, how to use calls to action effectively, and why measuring blog success isn’t always straightforward. Plus, see real-world examples you can apply to your own content strategy.

Choosing the right SEO consultant or agency can make or break your online success. A great SEO expert helps your business grow, while the wrong one can waste your time and money with empty promises. In this guide, we’ll break down what to look for, key questions to ask, red flags to avoid, and how to find an SEO partner that actually delivers results. Whether you're considering a big agency or a solo consultant, this will help you make an informed decision.

Your Google Business Profile is the key to getting found locally. In this guide, I’ll walk you through the exact steps to optimize it, attract more customers, and improve your rankings in Google Search and Maps.

As a travel blogger, your photography is more than just stunning content. It’s a powerful SEO asset. Discover how to turn your images into high-quality backlinks that improve rankings and grow your blog’s authority. From licensing strategies to infographic creation, this guide walks you through proven techniques to make your visuals work for you.

Many service-based businesses make the mistake of listing all their offerings on a single “Services” page. But if you want to rank higher in search results and attract more clients, each service needs its own dedicated page. In this post, we’ll break down why service pages matter, how to structure them, and the best SEO strategies to get found by your ideal customers.

Creating high-quality blog content takes time—so why let it live only on your website? In this guest post, Kathryn Coffman shares how to repurpose your blog content across multiple channels, from social media and email marketing to video and lead magnets. Learn strategic ways to extend your reach, boost engagement, and drive more traffic to your site while saving time on content creation.

Is your SEO not delivering the results you expected? Learn the key areas to troubleshoot—like technical barriers, keyword selection, content quality, and backlinks—and get practical tips to improve your site's performance and visibility on Google.

Busy small business owner? This simplified DIY SEO audit guide is for you! Learn how to uncover the most important tasks you can do to improve your site’s rankings with step-by-step instructions, videos, and a handy checklist. Perfect for beginners who want a clear plan without the stress.

Learn how to set and track SEO goals that directly support your small business goals this year. This guide breaks down how to align your SEO strategy with broader business objectives, using real examples to show how quarterly milestones and actionable metrics can drive results. Whether you're aiming to increase sales or grow your online presence, this article gives you practical steps to measure what matters and achieve success.

Learn how to boost your Seattle-based business with Local SEO! This guide covers optimizing your Google Business Profile, location-based keyword research for your website, and more to attract local customers.

Let’s face it—your travel agency probably has a ton of content on its website. Between destination blog posts and specialized pages for travel packages, your site should be a magnet for new customers. But is it?

Google Analytics is an essential tool for small business owners who want to understand how visitors interact with their websites. In this guide, I’ll walk you through the basics of Google Analytics, explain why it’s important, and show you how to set it up for your website.