Travel SEO Services

Turn Your Travel Website into a Client Magnet.

SEO for small businesses and the travel/tourism industry.

Seattle SEO Specialist Jessica Stegner smiling at the camera in a black sweater

What is SEO?

SEO, or Search Engine Optimization, is the process of optimizing your website so it ranks higher on search engines, driving more traffic and helping the right travelers find your business organically.

Why Does SEO Matter to the Travel Industry?

95% of search traffic goes to the first page of search results (Source). SEO is how you get your travel website to the first page results.

A one spot increase in rankings can increase Click Through Rate by 30.8% (Source). SEO is your friend to get people to click on your tourism site.

46% of all searches on Google are for a local business or local service (Source). If you are a local tour business or travel agency, and you are not optimizing for search engines, you are missing out!

SEO is longterm, substantial work that benefits your bottom line without paying for ads.

SEO Services

If you’re a small business owner, I offer personalized SEO services to help you get found online, attract more customers, and grow—without the big agency hassle. I work with all kinds of small businesses!

If you’re a travel agency, you need specific SEO strategies for all of your destination content and packages, so you can compete with OTAs.

If you’re a travel blogger struggling to grow your blog, I provide SEO strategies to help you rank higher on Google, attract more readers, so you can monetize your content effectively.

You don’t need to rely on other platforms that take a cut of your profits. Get your website working for you to find your local customers ready to take your tours.

Raving Reviews

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Raving Reviews 〰️

More Reviews at the bottom of this page. 👇

SEO Services Case Studies

Client 1:

This client had a newer local service business in Seattle. Their website was a single landing page to send clients for basic information and signing up with a form. During the audit, I provided site architecture advice, keywords for each new page, and a recommendation to start a blog with a list of ideas. After reviewing the audit, they requested my Local SEO strategies to implement the recommendations, including creating 3 brand new service pages. They then requested a content strategy for them to start blogging on their website. Within only a month, they started showing up on the first page of Google, substantially increased their new and active visitors to their site, had more clients filling out inquiry forms, and booked multiple new clients!

Google analytics chart showing the growth of active and new users to their website after just one month of Jessica Stegner SEO services.

Client 2:

This client aimed to increase in-store revenue by 10% within six months by targeting local audiences for classes and in-store shopping. I conducted an SEO audit and implemented strategies focused on increasing website traffic, class sign-ups, and clicks for relevant search terms. As part of the strategy, I optimized pages for local targeting keywords, improved site usability, and encouraged visits to the "Contact/Visit" page. Within one month, their in-store revenue grew by 18.6%, class sign-ups skyrocketed by 90.7%, and clicks for target keywords increased by 53.8% and 78.2%. Additionally, local Renton-based website users grew by 4.2%, and visits to their "Contact/Visit" page rose by 19.6%. This quick success showcased the power of a well-executed Local SEO strategy! This growth continues even after it has remained mostly untouched. After 5 months, their in-store revenue grew by 52.9%, increasing from bringing in $10k per month at in store point of sale to $18k per month. The classes continues to grow as well starting at bring in a little over $300 per month to 5 months later $6.5k!

google search console graph showing a drop in traffic after a site migration, and a slow and steady growth in traffic and clicks after working with me on seo

Client 3 :

This travel advisor had a website that was 8 years old. They had heard of SEO, but hadn’t implemented much. They wanted to be found via their travel blog, and requested a comprehensive SEO audit. After reviewing the audit, they decided that they wanted me to fix the technical errors, while they implemented the other recommendations on their own.  I increased the site health score from 28 to 92!  The client left feeling “relieved to have the technical issues resolved” and “confident in implementing the recommended on-page and off-page SEO strategies”.

Before and after graph showing Seattle client's website technical health score improving from 28 to 92 in one week of Jessica Stegner SEO services.

Client 4:

This client had a newer Squarespace website in the service industry, and were hoping to get more local clients in Edmonds. They wanted a comprehensive SEO audit with an action plan to implement on their own. I first helped this client set up a Google Analytics and Google Search Console account. The audit revealed a strong need for a Google My Business account, clearer messaging, site architecture reconfiguring, and a keyword strategy for their blogging. After reviewing the audit with the client, they requested some more in depth keyword research for their main pages, as well as a how-to instruction for how to do their own keyword research on their blog posts. This helped the client to feel “confident in (their) ability to implement the tools (I) gave (them)”.

Current & Previous Seattle Area Clients

SEO specialist Jessica Stegner in Poland with her family in 2024

About Jessica Stegner SEO

Hi, I’m Jessica—a Seattle-based SEO specialist who turns websites from meh to magnetic. My superpower? Helping small businesses in the travel industry get the attention they deserve online without needing a marketing degree or endless hours glued to Google tutorials.

After a decade as a teacher (so yes, I can definitely explain SEO like you’re five), and years of travel writing, I found my true calling in making websites work smarter, not harder. Whether it’s boosting your local SEO, crafting destination content strategies, or untangling the mysteries of Google’s algorithms, I’ve got your back. Learn more.

Want a Quick Win?

How about 7? Download 7 Quick Wins to Improve Your Blog Today, and start making changes right away for better rankings and more leads from your destination blog.

FAQ about Travel SEO Services

  • Nope! While I specialize in travel and tourism businesses, I work with a wide variety of small businesses. Sme of my clients have been store owners, dog walkers, therapists, photographers, nonprofits, and more.

  • A: SEO is a long-term investment, and results typically start to appear within 3 to 6 months, depending on your industry, competition, and the current state of your website. However, the benefits of SEO are cumulative, meaning that as your website continues to improve, you’ll see sustained growth in traffic and rankings over time. I focus on creating strategies that deliver lasting results for your business.

  • A: Local SEO focuses on optimizing your online presence to attract customers from specific geographic areas, like your city or even your neighborhood. By enhancing your local search visibility, your business can appear in local search results and Google’s Map Pack, helping you connect with nearby customers who are searching for your services. This is crucial for driving foot traffic and increasing your local customer base.

  • A: An SEO audit is a comprehensive analysis of your website’s performance in search engines. It identifies issues that may be affecting your rankings, such as technical errors, on-page optimization gaps, and content quality. By conducting an SEO audit, I can provide actionable insights and recommendations to improve your website’s visibility and drive more traffic to your business.

  • A: Usually the best place to start is a full audit. From there, we can determine what other services you may or may not need. But if you’re still not sure, just set up a call and we can decide from there!

  • A: Absolutely! This is the local SEO Service. If your business is not local specific, it works the same way. Pricing starts at $399 per month dependent on the size of the project.

  • A: During our scheduled call, I aim to find out all I can about your business and goals. I will send you a list of intake questions to review before our call so that you know what to expect. Here is a copy of the intake questions. I will have reviewed your website briefly before the call and will offer any quick insights that I have before completing a full audit. I will also answer any SEO specific questions and concerns you have (ie. How to respond to a negative review? Do I need a Google My Business profile? etc.)

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Check out my SEO blog for all small businesses…